Tuesday, October 21, 2008

24 hour mall experiment



[T]he one thing I don’t do, weirdly, is shop. But then Dubai’s malls are about way more than shopping. As Tom Miles, senior general manager for the retail division of Dubai Festival City, points out, ‘If you look at the major players in the market place, each one of them has chiselled out what their unique selling points are.’ The likes of MoE, Ibn Battuta, DFC and Wafi have worked hard to become destinations in and of themselves by ‘creating an environment that makes it enjoyable for people to spend time there’.

Read the rest [HERE]

No comments: